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The website luniholidays.co.uk had the following on the homepage, "Are delighted to welcome you to a wide range of personally recommended accommodation options; a hill-perched villa with stunning views, the rustic tranquillity of a farmhouse or a delightfully decorated apartment within walking distance of local shops and restaurants." We analyzed that the website said " Beautiful country house for sale, 4 bedrooms spread across 3 apartments, 2 smaller ones on the ground, and a larger." It also stated " Pieve San Paolo, Province of Massa and Carrara, Italy. Pugliano, Minucciano, Province of Lucca, Italy." The header had villas to rent in Italy as the highest ranking search term. This keyword was followed by Italian holiday, italy, and Italian which isn't as urgent as villas to rent in Italy. The other words they used was villas. villa is also included but could not be seen by search crawlers.